There was a period during the ’90s when printing of clothing was used exclusively by large companies or by companies that promoted top products with top budgets. But the demand for customized objects has increased over the years, making them available to the general public, who can now use such a service to customize just one piece of clothing.
It seems that the item most commonly used by the general public for printing on remains the T-shirt, which can be turned by anyone who has a small amount of money into a piece of clothing that can make a statement about its owner or even speak to others on behalf of the person wearing it (as the TV presenter, Andi Moisescu, does with his printed T-shirts).
2017 is mainly focused on the customized looks of each individual. That is why people now surround themselves with customized objects, use printed posters with positive messages, mugs with anti-stress texts or miniature paintings with motivational messages. More than ever, it seems to be a year when people need to see, wherever they look, messages meant to delight them, to encourage them, to help them cope with the daily stress.
The companies also seem to follow the same customization trend, not only of the employees’ working items, but also of the gifts offered to them and for the office furniture. Employee will certainly be more productive if they are surrounded by objects with funny, cheerful or motivational messages. At the same time, a colorful object, perhaps in the color of 2017 – greenny (light green, as can be found in nature), printed with a positive message, will have a refreshing and motivational impact on any employee.
In conclusion, any employer should consider this trend of 2017 if it leads to an increase in productivity or even a positive change in the way employees think and cope with professional stress. Customization by printing motivational messages on different objects can set a new pace for the company!
